Last Year, Average Spending on Hanwoo Dining Out per Person Was 53,000 Won

Hanwoo Self-Help Fund, '2022 Hanwoo Beef Consumption Trends'

Domestic consumers paid an average of about 53,000 won per person when eating Hanwoo beef at restaurants last year.

The Hanwoo Beef Fund Management Committee announced the results of the "2022 Hanwoo Beef Consumption Trend Monitoring" survey conducted on 3,000 people aged 25 to 69 nationwide from January to February on the 22nd.

According to last year's data, the dining-out cost for Hanwoo beef was 53,000 won per person, a decrease of 8,200 won compared to the previous year. The amount of Hanwoo beef consumed per person when dining out was 297.9g, down 35.7g from the previous year. Regarding the grade of Hanwoo beef consumed when dining out, 52.2% answered "1+", which was the highest, followed by "1" and "1++".

In a separate survey on Hanwoo beef purchase locations, apart from dining-out costs, the most common answer was large discount store meat counters (40.2%), and the response for internet and TV home shopping increased by 1.3 percentage points from the previous year to 8.2%. Lee Dong-hwal, chairman of the Hanwoo Beef Fund, said, "As the rate of online beef purchases is increasing, we will expand the number of online Hanwoo marketplaces."

Separately, the Hanwoo Beef Fund analyzed about 19 million payment data transactions from last year at Lotte Department Store, Lotte Mart, Lotte Super, and Lotte ON (online), revealing that the purchase amount of people in their 40s and 50s was higher than other age groups. The purchase amount of Hanwoo beef by people in their 20s was less than 5% of total sales, lower than other age groups.

By cut, sirloin, striploin, and front leg were mostly sold through marts, tenderloin was sold mainly through online malls, and neck and brisket were sold mostly through supermarkets.

This content was produced with the assistance of AI translation services.