Lotte Department Store Main Branch Hosts 'National Museum Goods' Pop-up Event

Rich Experience Programs Including Events

Lotte Department Store announced on the 22nd that starting from the 23rd, it will hold the 'Treasure That Came to Me, MU:DS (Museum Goods)' pop-up on the basement first floor of its Myeongdong main store, marking the first event of its kind in the retail industry.

The 'Ban-gasa-yu Statue Miniature' to be sold at the 'Treasure to Me, MU:DS (Museum Goods)' pop-up store operated by Lotte Department Store on the basement first floor of the main branch starting from the 23rd. Lotte Department Store plans to attract both domestic and international customers visiting Myeongdong with such 'K-Goods'.
[Photo by Lotte Department Store]

This pop-up event reflects the popularity of 'Hip Tradition,' which reinterprets traditional culture with a hip sensibility, and is jointly planned by Lotte Department Store and the National Museum Cultural Foundation.

The pop-up will showcase about 200 types of 'K-Goods' across more than 100 items under the concept of a 'Petit Museum.'

Experience programs are also scheduled. A mini meditation experience zone recreating the National Museum's popular exhibition 'Room of Contemplation' will be operated.

Lotte Department Store plans to give commemorative gifts such as traditional design notebooks and admission tickets to the Central Museum's 'Towjeon' exhibition to customers who make purchases.

A representative from Lotte Department Store evaluated, "Since this pop-up is themed around artifacts from Korea's representative National Museum, it is a meaningful event that promotes Korean tradition and culture."

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