[Distribution Hot People] Juhyunyoung Bibimbap Craze... 10 Million Units Sales Target

Fresh Vegetables 'Heavily Loaded'
Various Seasonings Including Gochujang and Soy Sauce
Plan to Launch 10 Types by Year-End

"Juhyunyoung Bibimbap sold 2.5 million units within a month of its launch, and we aim to surpass 10 million units sold this year."

Ha-Young Kim, Product Planner (MD) of the 7-Eleven Food Team

On the afternoon of the 18th at the Korea Seven headquarters in Jung-gu, Seoul, Kim Hayoung, a product planner (MD) of the Seven Eleven Food Team, said, "Jeonju-style Bibimbap has been sold since the 2000s and has been consistently loved by customers," adding, "This time, collaborating with actress Juhyunyoung, Bibimbap has firmly established itself as Seven Eleven's representative lunchbox."

The popularity of Juhyunyoung Bibimbap lies in its taste and quality. Kim MD explained, "The key ingredient of Bibimbap, gochujang (red chili paste), is manufactured directly at the factory. It contains a secret recipe that can only be tasted at Seven Eleven," and added, "Unlike typical convenience store lunchboxes, Bibimbap is packed with fresh vegetables, so you don't get tired of eating it frequently."

Bibimbap is one of the most home-style lunchboxes. Kim MD emphasized, "About eight different ingredients go into the Bibimbap lunchbox. It requires a lot of manual work even at the factory, so other companies tend not to operate it much," and said, "Compared to regular full-course lunchboxes, this product requires significantly more time and care."

Seven Eleven has diversified the sauces to expand taste and choices. Kim MD introduced, "The Basak Bulgogi Bibimbap uses galbi sauce, Jeonju-style Bibimbap uses gochujang, Jeyuk Ssambibimbap uses gangdoenjang (thick soybean paste), and Bomnaengi Bibimbap uses soy sauce," and explained, "There are differences in customers depending on the sauce. Basak Bulgogi Bibimbap is popular among people in their teens and twenties, Jeonju-style Bibimbap among those in their thirties and forties, Jeyuk Ssambibimbap among people in their fifties and sixties, and Bomnaengi Bibimbap is mostly purchased by women."

Typically, launching a new product takes 3 to 4 months. Kim MD said, "We conduct market research in various ways such as specialty stores, pop-up stores, and books, and proceed with product development. Even a slight change in the sauce blend affects the overall taste, so we conduct more than 20 sample tests," and added, "To maintain high quality, we manage raw materials together with Lotte Central Research Institute and manufacturers, and for rice, we use Samgwangmi, which suits Korean tastes well."

Juhyunyoung Bibimbap plans to release 10 varieties by the end of the year. Kim MD said, "I think there may be people who have never tried Bibimbap at Seven Eleven, but no one has eaten it only once," and added, "Next month, we plan to launch Yeolmu Bibimbap as a seasonal product. We will introduce various products so that many people can enjoy convenience store-style Bibimbap."

This content was produced with the assistance of AI translation services.