Dongseo Foods Opens Pop-up Store to Celebrate Oreo's 111th Anniversary
Ongoing in Seongsu-dong, Seongdong-gu, Seoul until June 18
Dongseo Foods announced on the 18th that it will operate an Oreo pop-up store in Seongsu-dong, Seongdong-gu, Seoul, from May 25th to June 18th in celebration of 'Oreo Day.'
This pop-up store was planned to offer consumers a unique brand experience in commemoration of the 111th anniversary of Oreo, a cookie loved worldwide since its launch in 1912, and its achievement as the world's number one biscuit. The pop-up store is composed of three zones: the Welcome Zone, the Connect Zone, and the Play Zone.
In the Welcome Zone, visitors can find a large Oreo photo zone and a message wall celebrating Oreo's 111th birthday. The Connect Zone features games that people of all ages can enjoy, such as a giant Oreo Jenga, Oreo mini golf, and Oreo bounce, along with various Oreo goods including keyrings, reusable cups, and plates. Additionally, the Play Zone offers interactive content such as a 'Make Your Own Oreo' corner where visitors can decorate Oreo cookies themselves, a large LED ball pool, and a photo booth. Participants in the stamp event held in each zone can receive prizes such as Oreo cookies.
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Lee Su-a, Marketing Manager at Dongseo Foods, said, “This pop-up store embodies the brand identity of Oreo, the most beloved cookie and symbol of joy worldwide for over 100 years,” and added, “We hope families, friends, and others create happy memories together at the Oreo pop-up store filled with various experiential events.”
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