[Asia Future Business Forum] "AI Utilization, Ideation Determines Service Success"

The 11th Asia Future Business Forum Held
Presentation by Lee Jae-ho, Team Leader of Robotics Vision AI Team at Hyundai Motor Group

"The 'ideation' on how and in which field I will utilize AI will determine the success or failure of the service."

Lee Jae-ho, head of the Robotics Vision AI Team at Hyundai Motor Group, said this on the 17th at the 11th Asia Future Enterprise Forum held at Lotte Hotel in Sogong-dong, Jung-gu, Seoul.

Hyundai Motor Group is currently developing the robotics industry. Through HMC Robotics Lab, it refines research and development and advances services. While internalizing the necessary software directly and indirectly, it also considers developing hardware that differs from others. It is building a robotic service business system in various ways. This is for use in wearable robots, mobility platforms, and service processes. Representative examples include Plug and Drive modules (PnD modules), Drive and Lift modules (DnL modules), and Boston Dynamics' Spot and Atlas.

Regarding Hyundai Motor Group's entry into the robotics industry, he said it is a "natural phenomenon." Since the process of autonomous driving and robots producing results coincide, it is natural for an automaker to enter the robotics business.

At the "2023 Asia Future Business Forum" held on the 17th at Lotte Hotel in Jung-gu, Seoul, hosted by Asia Economy, Lee Jae-ho, team leader of the Robotics Vision AI Team at Hyundai Motor Group, is giving a special lecture on the topic of "The Future of AI." Photo by Yoon Dong-ju doso7@

Lee said, "From the perspective of autonomous driving, the process involves recognizing the situation, judging the actions the car should take, and then controlling it, and robots go through the same process," adding, "The core technologies of robotics?perception, judgment, and control?are utilized as future mobility solutions." He continued, "Robots are a convergence of advanced technologies, and through this fusion, they will create new businesses and have a significant ripple effect across industries."

He especially expected the robotics field to be applicable in various areas. Not only for safety inspections in industrial environments like factories but also for delivery and customer service targeting consumers. He explained, "Initially, we introduced guide robots, and we found that children liked them more, so we developed content targeting specific users by changing voices or having the robot mimic children's behavior."

However, Lee pointed out that there are many challenges to overcome to provide such services in the future. He said, "There are many difficulties starting from batteries to communication environments," adding, "Solving these issues and figuring out how to achieve high performance is more difficult than expected," and emphasized, "It is necessary to reduce dependence on these aspects."

Finally, he explained that the goal is to provide more differentiated services to users. He emphasized, "Ultimately, the purpose is to provide better services to users, and robots are just one means to that end," and added, "We aim to create services based not only on robots but also on various algorithms and technologies."

This content was produced with the assistance of AI translation services.