Exercise App 'Quat' Grows 256% Compared to Previous Year

Expansion of Content Quantity and Quality... Personalized Exercise Recommendations

Enrise, the operator of the home training platform 'Quat', announced on the 17th that its subscription revenue in April this year grew by 256% compared to the same month last year. They explained that the high user satisfaction with various content created in collaboration with professional coaches led to a high purchase conversion rate. The number of contents owned by Quat increased by more than 55%, from 900 in March last year, when the subscription service was first launched, to 1,400 in December of the same year. The number of new subscribers in April this year increased by 143% compared to the previous year.

Enrise also cited personalized customer experience as a growth factor. Quat provides curricula categorized by category and difficulty level so that users can systematically learn exercises from beginners to experienced individuals. Through big data analysis of calories consumed daily, body weight, exercise records, exercise goals, and exercise experience, users can receive optimized exercise recommendations.

Since the second half of last year, the Quat app's revisit rate has been 80%, and the average completion rate has been over 90%. In particular, the content completion rate increased by about 30 percentage points compared to the first half of the year. Kim Bong-gi, CEO of Enrise, said, "We will further solidify our growth by maintaining content diversity while strengthening personalized services that consider individual preferences and lifestyles."

This content was produced with the assistance of AI translation services.