2023 Donghaeng Festival Achieves 577.5 Billion KRW in Sales in Just 2 Weeks

Online and Offline Channels 281.8 Billion KRW
Local Love Gift Certificates 180.2 Billion KRW, Total Sales of 577.5 Billion KRW Recorded

Sales from the '2023 Donghaeng Festival That Brings Great Success When Together,' which started on the 1st, have exceeded 500 billion KRW. The Ministry of SMEs and Startups announced on the 17th that "a total sales performance of 577.5 billion KRW was achieved by the 15th day."

Sales through online channels such as TV home shopping until the 15th, as well as O2O platforms, policy stores, and other online and offline channels (281.8 billion KRW), and Onnuri gift certificates (115.5 billion KRW) were recorded as direct and indirect sales. Additionally, 180.2 billion KRW worth of local love gift certificates were sold during the same period.

The Ministry of SMEs and Startups is supporting the expansion of sales channels for small and medium-sized enterprises and small business owners through various online and offline special exhibitions. In particular, on the 9th, a live broadcast conducted with a famous creator sold Korean beef from the small business cooperative ‘Sunsuhanwoo Cooperative,’ achieving sales of 84 million KRW.

Jo Kyung-won, Director of Small Business Policy at the Ministry of SMEs and Startups, said, “With the great interest and support from the public, we hope the Donghaeng Festival will serve as an opportunity to breathe new life into the regional economy,” adding, “Now that the event is past its midpoint and heading toward the final stage, we ask for your continued support to empower our small and medium enterprises and small business owners until the very end.”

This content was produced with the assistance of AI translation services.