"Full-Fledged Outing Season"... Emart24 Introduces Two Types of PET Coffee

Launch of 'Jjan Coffee' and 'Hyang Coffee'
Intuitive product names and packaging

Emart24 announced on the 17th that it has launched two types of private brand (PB) bottled coffee to celebrate the outing season.

A customer is looking at the 'I'm e Jjan Coffee' and 'I'm e Hyang Coffee' products at an Emart24 store in Seongdong-gu, Seoul.
[Photo by Emart24]

Following the existing 'Sseun Coffee' (Bitter Coffee) and 'Dan Coffee' (Sweet Coffee), Emart24 introduces 'Jjan Coffee' (Salty Coffee) and 'Hyang Coffee' (Aromatic Coffee). I'm e Jjan Coffee is a rich caramel latte with a hint of salty salt, offering a sweet yet slightly salty finish. I'm e Hyang Coffee combines premium Brazilian beans with a subtle and smooth hazelnut aroma, delivering a more savory and rich flavor. All four types are released in large 500ml bottles.

Emart24 applied a package design that reflects the trends of the MZ generation (Millennials + Generation Z), emphasizing simple names and product titles that intuitively convey the taste of the products.

An Emart24 representative said, "As the number of customers enjoying bottled coffee increases, we have introduced two types of private brand bottled coffee with trendy flavors and packaging based on the keywords sweet-salty and aroma. We will continue to expand differentiated products reflecting the latest trends to enhance customer satisfaction and help increase sales at franchise stores."

This content was produced with the assistance of AI translation services.