Seven Eleven Launches Native Dallae Ade... "Coexistence with Farmers"

Agricultural Produce Purchase Volume Surpasses 100 Tons

Seven Eleven announced on the 17th that it has launched a native kiwi vine aid in a 320ml size, which is 35% larger than the regular capacity.

The raw materials for this product were sourced from fruits produced by Gwak Mi-ok, a small-scale farmer who has been cultivating native kiwi vines in Yeongwol, Gangwon-do for 15 years.

A model is introducing native Actinidia arguta aid at Seven Eleven.
[Photo by Seven Eleven]

In August 2021, Seven Eleven signed an agreement with the Rural Development Administration and introduced a total of seven types of pouch drinks under its private brand (PB) 'Seven Select,' utilizing agricultural products from outstanding local farmers. Through this initiative, the total amount of agricultural products purchased has exceeded 100 tons.

According to Seven Eleven, sales of pouch aid drinks released in collaboration with farms last year increased by 60% compared to the previous year. From January to April this year, sales also grew by 50% compared to the same period last year. Among this year's pouch drinks, Shine Muscat aid, Myungin Strawberry aid, and Honey Peach aid ranked within the top five in sales.

A Seven Eleven representative stated, “The regional farm revitalization project we are conducting together with the Rural Development Administration is progressing in a mutually beneficial direction by expanding sales channels for small-scale farmers' agricultural products and providing high-quality products to our customers using excellent agricultural products.” He added, “We will continue to actively promote outstanding Korean agricultural products, develop differentiated products, and contribute to increasing the sales volume of domestic agricultural products.”

This content was produced with the assistance of AI translation services.