Come to the Sindang-dong Tteokbokki Festival

Sindang-dong Food Festival to Restore the Fame of Tteokbokki Alley

Food Festival at Sindang-dong Tteokbokki Alley on the 19th from 4 to 8 PM to Revitalize the Commercial Area

Newly Released Tteokbokki Alley BI and Character Brand Launch Ceremony with Various Events

Enjoy New Menu Tastings, Stamp Tours, Roulette Games, Mission Challenges, and More

Jung-gu, Seoul (Mayor Kim Gil-seong) will hold a food festival at Sindang-dong Tteokbokki and Food Alley on the 19th at 4 PM.

The event aims to widely promote the new brand and character of Sindang-dong Tteokbokki and Food Alley through a brand launch ceremony and offer a variety of events to fully enjoy the charm of tteokbokki, reinforcing the reputation of Sindang-dong Tteokbokki Alley as the mecca of instant tteokbokki.

In March, Jung-gu created a trademark image and character for Sindang-dong Tteokbokki and Food Alley. In particular, the character ‘Deokboki,’ targeting the younger generation, has been playing a significant role as a promotional ambassador since its release, radiating a ‘cute’ image.

On the day of the event, a car-free street will be established around Sindang-dong Tteokbokki and Food Alley from 9 AM. Anyone who loves tteokbokki can visit and enjoy the festival safely and comfortably.

The brand launch ceremony will open with performances and lively music by local residents and nearby school students, sounding a fanfare. The ‘Deokboki’ mascot will appear to energize the atmosphere, high-five residents, and take the stage. Following this, the new brand of Sindang-dong Tteokbokki and Food Alley will be announced with dramatic special effects.

Throughout the alley, a tasting event featuring 20 menu items developed in collaboration between food stylists and local shops will be held.

Participants in the stamp tour and roulette game can receive discount and free tasting coupons for alley shops. Completing missions at designated stores will also earn tteokbokki ‘goods.’ Visitors who take photos at the photo zone or in front of shops and upload them on SNS will receive meal kits provided by the merchants' association.

Since Sindang-dong Tteokbokki and Food Alley was designated as a neighborhood shopping district in 2021, Jung-gu has been promoting street environment improvement projects, installing new guide signboards and promotional banners this March, and developing characters to revitalize the commercial area.

Mayor Kim Gil-seong stated, “With this brand development, we expect the MZ generation and foreign tourists visiting Hipdang-dong to extend their visits to Sindang-dong Tteokbokki Alley,” adding, “We will continue to devise various measures to revitalize the tteokbokki alley.”

This content was produced with the assistance of AI translation services.