In May Heat... Shinsegae Department Store's Summer Shoe Event One Month Early

Sandal Sales Grow 65% Year-on-Year
Summer Shoe Pop-Up Store Opens One Month Earlier Than Last Year to Meet Early Demand

The summer shoe sales event has come earlier due to the rapidly arriving heat.

Shinsegae Department Store announced on the 17th that it will open a summer sandal pop-up store up to a month earlier and introduce new brands to welcome customers.

According to the Korea Meteorological Administration, last month the daytime temperature in Seoul soared to 28.4 degrees Celsius, marking the highest temperature in mid-April in 34 years. In May, the daytime high temperature in Seoul reached 30 degrees Celsius the day before, showing midsummer weather.

A model is looking at products at the Crocs pop-up store in Shinsegae Department Store.
Photo by Shinsegae Department Store.

As the temperature rises rapidly, customer demand for summer shoes has also increased significantly. From April 1 to May 15, Shinsegae Department Store's summer shoe sales caught up to 90% of last year's July and August sales. During this period, summer shoe sales of brands such as the British comfort slipper brand 'FitFlop,' the rain boot-famous 'Hunter,' the German sandal brand 'Birkenstock,' and 'Crocs' increased by 65.8% compared to the same period last year.

Reflecting the popularity of summer shoes, Crocs opened a pop-up store a month earlier than last year. This year, the event started from the end of April to meet early customer demand. New brands targeting summer will also be newly introduced. At Shinsegae Department Store's select shop, Boon the Shop, exclusive new brands 'Cacatos' and 'De Siena' will be introduced.

Brazilian brand Cacatos, known for its vibrant colors and bubblegum-scented materials, can be found at Boon the Shop shoe stores in Shinsegae Gangnam and on SSG.com. Its representative product is 'Rio de Janeiro.' De Siena is an Italian brand that uses natural raffia yarn and produces handmade shoes. Its signature product 'Lake Como' is available at Boon the Shop shoe stores in Gangnam and the main branch.

'Heavenly Jelly,' known for jelly shoes, and 'Toe & Toe,' famous for flip-flops, will also be newly introduced. Heavenly Jelly offers comfortable wear and features punching details on women's jelly shoes. Toe & Toe, characterized by thick outsoles and cushioning, gained popularity among young customers in their 20s and 30s last summer with its soft texture.

This content was produced with the assistance of AI translation services.