SK Telecom Open "Look Forward to AI Choi Kyung-Joo"

Unlocking New Fun in Golf Tournaments with AI
Broadcasting the Meeting of 'Boy AI Choi Kyung-ju' and Choi Kyung-ju
Providing Player-Specific AI Highlights and Real-Time Information

AI Choi Kyung-ju appears.

The Korea Professional Golfers' Association (KPGA) SK Telecom Open Organizing Committee announced on the 16th, "We will introduce a variety of AI-based advanced media technologies to provide new attractions for viewers and gallery attendees," adding, "You can also meet AI Choi Kyung-ju." Co-executive chairman Choi Kyung-ju will appear as an AI human during the tournament broadcast and on-site. He will deliver various game information to viewers, such as key points to watch for each round.

AI Co-Chairman Choi Kyung-ju is delivering various information about the SK Telecom Open to the viewers.
[Photo by SK Telecom Open]

The development of ‘AI Choi Kyung-ju’ utilized SKT’s voice synthesis technology and DeepBrain AI’s face swap technology. Based on facial and voice data extracted from Choi Kyung-ju’s past videos, human modeling technology was combined with SKT’s voice synthesis TTS engine. A documentary featuring ‘Boy AI Choi Kyung-ju’ meeting and conversing with the real Choi Kyung-ju will also be aired. At the tournament site, the ‘AI Human One-Point Lesson’ service, linked with ‘AI Choi Kyung-ju’ and Golfzon GDR technology, will be introduced.

The SK Telecom Open integrates new media technologies to deliver optimized screens and information tailored to each viewer’s preferences. A golf-dedicated service will be added to A.tv, and SKT’s AI will automatically generate player-specific highlights. At the same time, ranking information and players’ performance can be checked individually. Oh Kyung-sik, SK Telecom’s sports marketing manager, emphasized, "Through new and diverse experiences such as AI humans, we have prepared for golf fans to feel AI technology approaching their daily lives," adding, "We plan to continue various attempts to combine artificial intelligence technology in the fields of sports and media."

This content was produced with the assistance of AI translation services.