'Knock Knock' 112 Call... Wife Assaulted by Husband Was Rescued

500 Days Since Nationwide Implementation... 50,000 Cases Sent
Utilization Increased by 42.7% After Campaign

Last September, a woman who was being assaulted by her husband was able to report her situation and get rescued through the Visible 112 reporting system. The police prevented further harm in cases of dating violence and rape, where victims reported by pressing number buttons along with crying sounds, using the Visible 112 system. In situations where it is difficult to verbally describe the damage, the 'Visible 112 reporting' system allows people to notify the police simply by tapping or pressing buttons on their phone, and it is showing effective results.

On the 16th, the National Police Agency announced that about 51,158 reports had been sent in approximately 500 days since the system was introduced in January last year. Last month, Visible 112 was selected as the best government innovation case that changed the daily lives of citizens, hosted by the Ministry of the Interior and Safety. The National Police Agency evaluated this as fulfilling a national agenda to secure public safety by strengthening protection systems for socially vulnerable groups.

In September last year, they conducted the "Ddokddok" campaign with Cheil Worldwide to raise public awareness of Visible 112 and widely promote the actual reporting and usage methods.

Since the Visible 112 system was implemented in January last year, the average monthly usage increased significantly from 2,635 cases before the campaign to 3,760 cases after. The utilization rate rose by about 42.7% as it became widely known through the campaign.

The promotional video for the Ddokddok campaign won seven awards including the Spikes Asia Award, the Gold Award at AdFest 2023, and Gold Awards at the Korea Advertising Awards and Seoul Video Advertising Festival.

The National Police Agency stated, "The results are due to the combination of advanced mobile technologies such as video transmission, location tracking, and secret chat integrated into Visible 112, along with the impact of the promotional video." They added, "It is encouraging that Korea’s policing system is becoming a model for many countries worldwide and reaffirming the status of the Korean police as a global leader in public safety." They also urged, "Please actively use the Visible 112 reporting system in urgent situations where speaking is difficult."

This content was produced with the assistance of AI translation services.