OB Beer, 'Cass 0.0' Ranks No.1 in Non-Alcoholic Home Market in 1Q

1Q Non-Alcoholic Home Market Share 30.2%
OB Beer Leads with Manufacturer Share of 38.6%

OB Beer and Cass announced on the 16th that they ranked first in the non-alcoholic beverage home market in the first quarter of this year, respectively as a manufacturer and an individual brand.

OB Beer 'Cass 0.0' 355ml Can

According to market research firm Nielsen Korea, Cass 0.0, a sister brand of Cass, the number one brand in the beer market, recorded a brand share of 30.2% in the non-alcoholic beverage home market in the first quarter of this year. This is a 4.9 percentage point increase compared to the same period last year. Cass 0.0 has maintained its leading position since it first ranked first in the non-alcoholic beverage home market in August last year.

In the first quarter, OB Beer also led the rapidly growing domestic non-alcoholic beverage home market with a manufacturer market share of 38.6%. This manufacturer share represents a 13.4 percentage point growth compared to the same period last year. In addition to Cass 0.0, other OB Beer non-alcoholic brands such as ‘Budweiser Zero’ and ‘Hoegaarden Zero’ also ranked within the top 10 in the home market share.

The company explained that Cass 0.0 was able to maintain its number one position amid fierce competition in the non-alcoholic beverage market due to its quality, which extracts only alcohol using a ‘smart separation method’ without artificial sweeteners, and its swift marketing activities reflecting consumer trends.

This content was produced with the assistance of AI translation services.