11st, Q1 Revenue 216.3 Billion KRW... Operating Loss 31.8 Billion KRW

Focus on Stabilizing Shooting Delivery and Other Priorities

11st has surpassed 200 billion KRW in sales for the first time in the first quarter of this year.

According to SK Square's quarterly report on the 15th, 11st's first-quarter sales amounted to 216.3 billion KRW, a 54.5% increase compared to the same period last year. Operating loss was 31.8 billion KRW, increasing by 7 billion KRW from the previous year but decreasing by 13.7 billion KRW compared to the previous quarter. Net loss for the period was 24.8 billion KRW, down 6% year-on-year.

11st explained that the results of the new growth engine business promoted since last year are becoming visible, and that they are continuing necessary investments for growth while improving the operating loss ratio according to the business plan.

11st has focused on strengthening competitiveness by stabilizing Shooting Delivery and enhancing the customer experience of fast delivery. In particular, they are concentrating on profitability management through efficient operation of logistics centers and expanding products strictly based on customer demand. This month, 11st plans to actively promote Shooting Delivery together with partner brands.

This content was produced with the assistance of AI translation services.