Burger King Achieves 150% of Expected Sales in First Week of 'Quattro Maximum' Launch

Burger King announced on the 15th that the two new products launched last month, ‘Quattro Maximum Meat Focused Amazing Ultimate Grilled Patty of the Biggest for Super Meat Freak,’ have surpassed 150% of the expected sales volume in the first week of release.

Burger King's new product, 'Quattro Maximum Meat Focused Amazing Ultimate Grilled Patty of the Biggest for Super Meat Freak.'
[Photo by Burger King]

The two Quattro Maximum products released by Burger King on the 24th of last month feature either three or four 100% pure beef patties combined with four types of premium cheese, allowing customers to experience a fantastic balance of meat and cheese.

The new products reflect customers’ demand for items that emphasize the rich juiciness of the brand’s signature flame-grilled patties. In particular, the 39-character long name, which conveys the product’s features in an intuitive and witty way, has attracted attention.

The consumer event targeting ‘fun consumers’ who seek enjoyment in dining experiences is also receiving a great response. More than 80,000 customers participated over two weeks with over 450,000 entries in the event where the faster you type the full 39-character new menu name, the higher your chances of winning, demonstrating strong interest in the new products.

This content was produced with the assistance of AI translation services.