Innocean and HiteJinro Reveal Behind-the-Scenes of 'Kelly' Advertisement Production

Expressing Smooth Flavor and Intense Carbonation Sensation

Innocean announced on the 15th that it has revealed the behind-the-scenes story of the advertisement production for HiteJinro's Kelly.

Actor Son Seok-gu appears in the advertisement video for HiteJinro's "Kelly," produced by Innocean.
[Photo by Innocean]

The launch campaign for HiteJinro Kelly, planned by Innocean, titled "The Twist of Lager, Kelly," was produced with two main videos: the Denmark Malt edition and the Double Maturation edition. The core concept visually expressed the coexistence of two flavors: a smooth taste and a strong carbonation sensation.

The first video, the Denmark Malt edition, conveyed that Kelly is made with 100% smooth premium malt from Denmark. The second advertisement video, the Double Maturation edition, creatively visualized Kelly's unique maturation method, where it is first matured at 7℃ and then matured once more at -1.5℃, resulting in a combination of smoothness and carbonation.

An Innocean representative said, "We are pleased that our efforts to capture Kelly's outstanding product qualities in a short video have led to a satisfying outcome," adding, "We will continue to support Kelly's successful journey."

This content was produced with the assistance of AI translation services.