Kim Seong-jo, President of Gyeongbuk Culture and Tourism Corporation, "All-Out Effort to Attract Singaporean Tourists"

Promotion and Marketing for Participation in K-Roadshow

Gyeongbuk Province and the Gyeongbuk Cultural Tourism Organization have been conducting promotional marketing activities to attract local tourists by participating in the ‘Singapore 2023 K-Roadshow’ held at a large shopping mall (OTH) in Singapore from the 12th to the 14th.

At this event, which was attended by about 58 domestic and international travel companies, Gyeongbuk Province and the Gyeongbuk Cultural Tourism Organization operated the Gyeongbuk promotional booth within the Korea Tourism Promotion Hall under the theme ‘Real Korea in Korea, Gyeongsangbuk-do.’ They introduced themed tourism content such as the province’s UNESCO World Cultural Heritage sites, wellness, gastronomy, and activities, and promoted Gyeongbuk’s Hallyu filming locations, which have gained popularity thanks to K-drama, receiving great responses from locals.

Tourists visiting the Gyeongbuk Province booth are enjoying the experience event.

Additionally, they provided various souvenirs featuring images representing Gyeongbuk and offered experiential events reflecting Gyeongbuk’s unique characteristics, such as making Hahoe mask necklaces, to about 100 participants using the event zone.

Not only did they stimulate interest in Gyeongbuk, but they also made presentations introducing major tourist attractions in Gyeongbuk using videos and photos, appeared on live broadcasts, and introduced Andong, a key tourism hub city, effectively imprinting Gyeongbuk’s tourism appeal on the local Singaporean audience.

Furthermore, they participated in B2B exchange events to strengthen close cooperation with the local travel industry, and plan to host a fam tour at the end of May by inviting about 20 travel agencies and media companies to develop and launch family travel products for Gyeongbuk.

Kim Seong-jo, President of the Gyeongbuk Cultural Tourism Organization, stated, “Singapore, with its high per capita income, is attracting attention as a high value-added market due to tourists’ high spending levels, long stays, and high revisit rates. Starting with this roadshow, we will actively raise awareness of Gyeongbuk tourism and attract Singaporean tourists through strategic promotional marketing utilizing Gyeongbuk’s attractive tourism resources.”

This content was produced with the assistance of AI translation services.