Gyeongnam Province Signs $10 Million Agreement at Overseas Buyer Export Consultation Meeting

Heechang Mulsan Collaborates to Expand in the U.S. Market

Gyeongsangnam-do jointly held an export consultation meeting with Hadong-gun on the 12th at Kensington Resort Jirisan Hadong, inviting overseas buyers.

According to Gyeongnam Province, the export consultation meeting held in connection with the 2023 Hadong World Tea Expo was attended by 76 local companies producing green tea, traditional tea, agricultural specialties, and processed foods, as well as 15 buyers invited from eight countries including the United States, Australia, Mexico, and Brazil.

They conducted consultations on export product development and market expansion together with two local experts attending from overseas branches of the Korea Agro-Fisheries & Food Trade Corporation.

Gyeongnam Governor Park Wan-su (right) is shaking hands with an overseas buyer. [Photo by Gyeongnam Provincial Government]

At the export consultation meeting, competitive export companies were matched for consultations to achieve tangible export results, and consultations were held regarding product promotion including Hadong tea.

Governor Park Wan-su met with the representative of ONCE ROMI Brazil, which mainly handles various types of tea, and introduced the excellence of Hadong green tea, registered as a Globally Important Agricultural Heritage System, and the Hadong World Tea Expo.

He also directly signed a business agreement on-site with Chairman Kwon Jung-cheon of Heechang Mulsan to expand exports of local agricultural specialties and processed foods to the U.S. market.

Established in 1980, Heechang Mulsan is considered the largest Asian distribution company in the United States, exporting over 1,000 types of agricultural and marine products and processed foods worldwide for more than 40 years, with a distribution network of about 100 locations in the Americas, Canada, and the United Kingdom.

Gyeongnam Governor Park Wan-su (left) and Kwon Jung-chun, Chairman of Heechang Mulsan, are holding up the agreement after signing a business agreement to expand exports to the U.S. market.
[Photo by Gyeongnam Provincial Government]

Through this agreement, both parties will jointly respond to discovering new items, promotions, and marketing to expand exports to the U.S. market, aiming to achieve export sales of 10 million dollars.

In addition, Hadong Green Tea Research Institute signed export agreements with ONCE ROMI Mexico, Ssanggyemyeongcha with ONCE ROMI Brazil, and People Who Make Luck with Australia’s J&WAYS.

Governor Park said, “This export consultation meeting will be an opportunity for the business of Gyeongnam agricultural and food products with excellent quality to develop dramatically,” and added, “I hope this will be a favorable occasion for both local export company officials and buyers working together for agricultural and food exports.”

This content was produced with the assistance of AI translation services.