'Donghaeng Festival' Week 3, Events Diverse Amid Small and Medium Business Week
Busan Gijang Eel Festival Linked with Local Sales Events
Various Activities Including Charity Bazaar and Small Concerts Prepared
The '2023 Donghaeng Festival That Brings Great Success When Together,' which started on the 1st, will enter its third week from next week. From the third week, it will be held in conjunction with events during Small and Medium Enterprise (SME) Week. Regional events and the Donghaeng Festival will also be held together.
On the 14th, the Ministry of SMEs and Startups announced, "The existing online and offline sales events with discounts will continue," adding, "Various consumption promotion events will be held in connection with the Busan Gijang Eel Festival, Incheon Solbit Ilsang Songhyeon Market Customer Appreciation Grand Festival, Incheon Hwadojin Festival, Gunsan Renaissance Flea Market, and Jeonnam Gokseong World Rose Festival, including special sales exhibitions for excellent products." At the special sales exhibitions, not only will there be booths selling excellent products, but various food items will be sold in conjunction with cultural events, and several promotional events such as roulette games targeting purchasing customers will also be held.
The third week of May every year is SME Week. It is intended to boost the pride of small and medium business owners and raise awareness of their role and importance in the national economy during this one-week period. Various events such as a small concert for traditional markets and small business owners hosted by the Korea Federation of SMEs, the Picnic Market Returns, and traditional market shopping events to revitalize domestic consumption will be held. Additionally, there will be active promotion of the Donghaeng Festival, including the distribution of promotional videos and materials. Home&Shopping will conduct various promotions such as issuing discount coupons and prize recommendations.
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Meanwhile, the Donghaeng Festival achieved sales of 265.8 billion KRW within just 10 days of its start.
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