Shinsegae International Expands Cooling Fabric 'Jaju Air' Series

Shinsegae International's JAJU announced on the 12th that it will expand and launch the cooling material JAJU AIR series.

Jaju Air Cotton Short Sleeve T-shirt.
[Photo by Shinsegae International]

'JAJU AIR' is a product made with materials that excel in moisture absorption, quick drying, breathability, and cooling sensation, providing a fresh and comfortable wearing experience even in hot weather. Since its launch in 2019, it has established itself as JAJU's summer season bestseller, continuing to sell out early every year.

JAJU explained that, anticipating hotter-than-average weather this summer, it will expand the JAJU AIR series to over 100 items including men's and women's clothing, underwear, pajamas, bedding, and pet products, diversifying the materials used. The quantity has also been increased by more than 20% compared to last year.

The JAJU AIR underwear line has newly added cotton material alongside the existing mesh and rayon materials, allowing customers to choose according to their preferences or skin types. The cotton line boasts a soft cotton-spandex fabric with excellent moisture absorption and quick-drying functions for a comfortable fit, while the rayon line is made from natural fibers extracted from wood (pulp), making it safe for sensitive skin. The line includes bras, panties, camisoles, slips, and tank tops.

An active line targeting sports enthusiasts will also be launched. These products are ideal for outdoor activities such as golf, tennis, and hiking, featuring quick sweat absorption and release. They will be offered as T-shirts, training pants, and leggings. Additionally, cooling clothing products such as pajamas, T-shirts, cardigans, and pants will be sold for both men and women to enjoy a cool summer.

Besides clothing, JAJU offers various lifestyle products made with cooling materials, including blankets, pads, pillows, cushions, floor cushions, and pet products. The cooling fabric lowers the skin surface temperature to provide a comfortable sleeping environment, and its quick-drying function allows sweat or moisture after washing to dry rapidly, making maintenance easy.

They will also release cooling doll cushions that provide a cool feeling just by hugging them. Made in cute shapes like ice cream and peach, these dolls evoke a summer mood and can serve as decorative items simply by placing them next to the bed.

JAJU is offering up to a 20% discount on all JAJU AIR underwear products until the 24th.

This content was produced with the assistance of AI translation services.