Get Skin Care with LG Derma Cera at Sera House
LG Pra.L Derma Cera Popup Store Opens
Offering Customized Skin Diagnosis and Makeup Correction Services
LG Electronics' private beauty care solution 'LG Pra.L' announced on the 10th that it will operate a pop-up store at Collabo House Dosan in Seoul from the 12th of this month until the 23rd of next month.
'LG Pra.L Derma Cera (model name: BLQ1)' is a beauty device product that cares for facial lines based on ultrasonic technology. It allows users to manage the elasticity of easily sagging facial areas such as under the chin, forehead, around the eyes, and cheeks at home. When the head part is closely attached to the skin and the button is touched, ultrasound is accurately and evenly applied to the area 3mm beneath the skin, stimulating collagen production.
![[Photo by LG Electronics]](http://www.asiae.co.kr/news/img_view.htm?img=2023051018042426841_1683709464.png)
The pop-up store named 'Cera House DOSAN' focuses on expanding customer experience throughout the entire purchase journey with the concept of 'a space to find beauty tailored to you,' including ▲increasing interest in the brand ▲consideration and actual purchase ▲spreading usage experience. Customers can watch an introduction video of the LG Pra.L brand and try LG Pra.L products firsthand. When making a reservation in advance for the private care zone, customers receive customized skin diagnosis and makeup correction services. On-site purchase of LG Pra.L products is also available. Discount benefits and packaging services are provided exclusively for visiting customers. Additionally, a separate beauty class will be held for customers who have already purchased the Derma Cera device.
Hot Picks Today
!["It Has Now Crossed Borders": No Vaccine or Treatment as Bundibugyo Ebola Variant Spreads [Reading Science]](https://cwcontent.asiae.co.kr/asiaresize/93/2026052019230771274_1779272587.jpg)
"It Has Now Crossed Borders": No Vaccine or Treatment as Bundibugyo Ebola Variant Spreads [Reading Science]
- "Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- Lee Targets Samsung Electronics Union: "Excess Is as Bad as Deficiency"... On Starbucks, Musinsa: "Crossed the Line of Common Sense" (Comprehensive)
- "Am I Really in the Top 30%?" and "Worried About My Girlfriend in the Bottom 70%"... Buzz Over High Oil Price Relief Fund
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
Nam Hye-sung, Executive Director of Home Beauty Business at LG Electronics HE Division, said, "From the planning stage of the pop-up store, we focused on providing a differentiated customer experience covering the entire purchase journey," adding, "We will strive to promote the LG Pra.L brand to more customers and make it more approachable through more diverse and active communication with customers."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
