Gamseong Corporation Makes First Export to 'Snow Peak Taiwan'... Establishing a Foothold for Overseas Expansion

Lifestyle outdoor company Gamsung Corporation (CEO Kim Ho-sun) announced on the 10th that it has made its first export to 'Snow Peak Taiwan.'

This export is significant as it marks Gamsung Corporation's first step in designating this year as the inaugural year for entering the global market. The company plans to use the Taiwan export as a foothold to expand into the Greater China region.

A company representative stated, "With the Taiwan export, Snow Peak apparel will be sold at local Snow Peak Taiwan stores," adding, "Depending on the trend in brand awareness, we plan to increase apparel stores within Taiwan, and currently, sales at domestic duty-free shops are rapidly rising, reflecting growing recognition in the Greater China region."

Gamsung Corporation is also targeting entry into mainland China within this year. Starting with Taiwan, the company will conduct marketing in the Greater China region and secure a stable foundation for Chinese market entry through expanded duty-free sales.

The company representative said, "We will do our best to exceed the goals set for this year, including 'leaping into the global market' and 'increasing sales as a mega brand.'"

Meanwhile, since signing a license agreement with the global brand 'Snow Peak' in 2019, Gamsung Corporation has been developing the 'Snow Peak Apparel' business. Last year, Gamsung Corporation achieved its highest performance since its establishment. Sales and operating profit reached 117.1 billion KRW and 16.3 billion KRW, respectively, representing increases of 140% and 1310% compared to the previous year.

This content was produced with the assistance of AI translation services.