Lotte Cinema, Ranked No.1 in Movie Theater NCSI for 8 Consecutive Years
High Point Embracing New Trends and Evolution
Lotte Cinema announced on the 9th that it has ranked first in the movie theater service sector for eight consecutive years in the National Customer Satisfaction Index (NCSI) survey conducted by the Korea Productivity Center. NCSI is a model that quantifies customer satisfaction with products and services. It was jointly developed by the Korea Productivity Center and the University of Michigan in the United States and is utilized in various countries around the world.
Lotte Cinema achieved a high point by embracing new trends and evolution. The most notable screening venue was the newly renovated World Tower branch Superplex. It is praised for maximizing the immersive environment and setting a new milestone for Premium Large Format (PLF). Offering diverse content such as artist talks, music, sports, and performances also contributed to this achievement.
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Kim Byung-moon, Head of Cinema Business Division at Lotte Cinema, said, "We will continue to create a theater culture that delivers differentiated experiences in line with rapidly changing trends and strive to become a content plaza and a complex cultural space."
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