PR One to Handle Lottery Promotion and Marketing for Five Years Starting Next Year
PR One announced on the 9th that it has won the 5th lottery consignment project by participating in the Donghaeng Lottery consortium. The company joined the consortium as a 4% shareholder in the business operation sector.
The 5th lottery consignment project is a business to select an operator to run lottery businesses such as Lotto, Pension Lottery, and Instant Lottery issued by the Lottery Commission for five years from 2024 to 2028. PR One, as an integrated communication group, worked together with Donghaeng Lottery on marketing and soundness management plan proposals.
The company plans to form a dedicated team to carry out lottery promotion and marketing tasks, including public interest promotion, marketing, sales promotion, and risk response based on media monitoring, as the business operator. The dedicated team will play a role in providing professional and systematic support as an in-house S&P headquarters.
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Jae-hyung Cho, CEO of PR One, stated, "As Korea's leading PR agency with professional promotion and marketing capabilities, we will do our best to enhance the public interest and soundness of the lottery during the 5th consignment period."
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