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The 'Together for Great Success 2023 Donghaeng Festival,' aimed at supporting the local economy, small and medium enterprises, and small business owners, has officially launched. On the 9th, the Ministry of SMEs and Startups held an opening ceremony at Daejeon Euneungjeongi Sky Road and conducted various events. This event was organized to cheer on the Donghaeng Festival, which runs until the 28th.

'2023 Donghaeng Festival That Brings Great Success When Together' Opening Ceremony in Daejeon View original image

At the opening lighting ceremony, various economic actors including large corporations, SMEs, and small business owners created a festive atmosphere through 'media art' that blossomed the flower of hope and wished for mutual growth. Following this, 'Rabidence,' the promotional model for the 'Donghaeng Festival,' took the stage and heated up the audience with the campaign song 'Sinbaet Norae.' A surprise event was also demonstrated to encourage nationwide participation, featuring a performance of the 'Heung Challenge' with local merchants.


Visitors could explore century-old store meal kits and exhibition products from companies participating in the Donghaeng Festival, with promotional sales allowing purchases at event prices via QR codes. Information about various product discounts and events during the Donghaeng Festival period can be found on the official festival websites (buykfesta.org or 동행축제.org) and the KakaoTalk channel 'Republic of Korea Donghaeng Sale.'



Minister Lee Young of the Ministry of SMEs and Startups said, "Daejeon is a central city located at the heart connecting various parts of the region," adding, "Since this opening ceremony was held in Daejeon for the first time instead of Seoul, we prepared this event hoping to invigorate the local economy."


This content was produced with the assistance of AI translation services.

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