"Come Visit the Elderly at Heorilwood Theater!" SKB Partnership Event

Partnership with Heoriewood Theater for Online-Offline Linked Event
Classic Films Screened at Heoriewood Theater Also Available on B tv
Singer Performances, Gymnastics, and Kiosk Training Programs Included

Watch classic nostalgic movies both at home and in theaters. This event is exclusively for seniors. SK Broadband announced on the 9th that, in celebration of Family Month and as part of its ESG (Environmental, Social, and Governance) management activities, it has partnered with the Hollywood Theater in Jongno, Seoul, to offer a variety of events connecting online and offline experiences.

Senior citizens are receiving training at the Hollywood Theater from a digital coach on how to use the B tv AI set-top box, remote control, and kiosk. (Photo by SK Broadband)

Through this partnership, classic films currently screening at the Hollywood Theater will be available in the ‘Cinema of Memories’ menu within SK Broadband’s B tv Happy Senior service. Dozens of overseas masterpieces such as ‘Borisoo’, ‘Even Though the Road is Long, Only the Heart’, and ‘Maya’ will be provided with subtitles more than twice the size of those in regular movies. This is prepared so that seniors with weak eyesight or mobility difficulties can comfortably enjoy the films at home.

Until the 18th of this month, those who subscribe to the OCEAN Senior Monthly Pass on B tv Happy Senior will receive a Starbucks coupon along with free tickets to watch classic movies at the Hollywood Theater and discount coupons for coffee at the theater’s concession stand. Every Monday morning, a program for seniors will be held at the ‘Romantic Theater’ inside the Hollywood Theater. Professional instructors will teach how to use the B tv AI set-top box and remote control, which operate via voice recognition, and provide hands-on experience on the theater stage. This educational program will run until the end of this year.

Additionally, two digital coaches will be stationed at the Hollywood Theater concession kiosk to assist seniors in ordering from the menu, creating an experience zone. When seniors purchase products through the kiosk, they will also receive discount coupons for movies and beverages. Group singing programs will be held alongside performances by famous singers such as Park Il-jun and Jeon Young-rok. Furthermore, through educational programs including health exercises, meditation, and well-dying, B tv senior customers will be invited to the Hollywood Theater.

Kim Hyuk, head of SK Broadband Media CO, said, “This partnership with the Hollywood Theater aims not only to provide enjoyment and benefits to seniors as part of our ESG activities but also to offer diverse content to B tv customers. We will not limit this to a one-time event; next month, through the Environmental Film Festival, we will provide various environmental films on B tv, strengthening our ESG efforts while continuously expanding the range of content choices for our customers.”

This content was produced with the assistance of AI translation services.