Pulmuone Introduces Natural Dried Noodles 'Deulgireum Memil Makguksu'

Completed Buckwheat Noodle Lineup Including Bibim-myeon and Soba
Strengthening Position in the Ambient HMR Market

Pulmuone Foods announced on the 9th that it has launched 'Deulgireum Memil Makguksu,' which enhances the savory flavor by adding perilla oil to chewy buckwheat noodles.

Pulmuone 'Perilla Oil Buckwheat Makguksu'
[Photo by Pulmuone]

Deulgireum Memil Makguksu is a new buckwheat noodle product under Pulmuone's 'Pulmuone Natural Dried Noodles' brand, launched to expand the ambient home meal replacement (HMR) market. It includes fragrant aged soy sauce to enhance umami, and perilla oil, made by roasting 100% whole perilla seeds and extracting the oil using a traditional pressing method, is packaged separately as a sauce.

The new product also features 'roasted buckwheat bits' with a popping texture and finely shredded seaweed flakes, which are highlights commonly found in specialty makguksu dishes. Pulmuone has completed its buckwheat noodle lineup with this new product, along with the recently introduced 'Memil Bibim Noodles' and the resumed sales of 'Memil Soba' for the summer season. Based on this, the company plans to gradually strengthen the position of the Pulmuone Natural Dried Noodles brand in the ambient HMR market.

A Pulmuone Foods representative stated, "We plan to continuously launch ambient HMR products using dried noodles that reflect customer needs and market trends, leading the related market."

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