LGU+ Launches Limited Edition 'Galaxy S23 Super Malcha Edition' with 1,000 Units

LG Uplus announced that it will exclusively launch the ‘Galaxy S23 Super Malcha Picnic Edition’ on the 16th in collaboration with Samsung Electronics, the casual matcha specialty brand ‘Super Malcha,’ and the Galaxy accessory brand ‘SLBS.’

Limited to 1,000 units, the Super Malcha Picnic Edition features a dedicated theme applied to the standby, lock, home, dial, and message screens. The package includes the Galaxy S23 256GB in Cream color along with picnic-themed goods co-created with Super Malcha, such as ▲a dedicated phone case ▲a picnic mat ▲a cooler bag ▲a cold cup, and two packs of ‘Super Malcha Ten.’ All goods are made using eco-friendly materials. LG Uplus explained that the Super Malcha Picnic Edition aims to innovate the smartphone usage experience with differentiated designs targeting MZ generation customers who have strong demands for unique and creative smartphones.

An LG Uplus model introducing the Galaxy S23 Super Matcha Picnic Edition.
[Photo by LG Uplus]

Before the official launch of the Galaxy S23 Super Malcha Picnic Edition, LG Uplus will start pre-orders from 10 a.m. on the 9th through its official online store ‘Uplus.com’ and the life design funding platform ‘Wadiz,’ offering various prizes.

On Uplus.com, a lucky draw event will be held where winners will be selected to receive ▲Nike x Off-White Dunk Low Pine Green (2 people) ▲Goyard Saint Pierre Card Holder Green (2 people) ▲Herm?s Bouncing Sneakers (2 people) ▲Chanel Classic Card Holder (2 people). Additionally, all customers will receive a ‘Point Park’ coupon that provides a 100,000 KRW discount on phone installment payments.

On Wadiz, which offers pre-orders limited to the first 30 applicants, all customers who apply will receive the ‘Nike Air Jordan 1 Elevate Low SE Lucky Green.’

Customers who want to experience the Super Malcha Picnic Edition in advance can visit the Wadiz popup at LG Uplus’s complex cultural space ‘Ilsangbi Ilsang-ui Teum’ located in Gangnam or the ‘Super Malcha Flagship Store’ in Seongsu-dong starting from the 9th to check the design and packaging in person.

LG Uplus plans to release additional collaboration editions within the year by partnering with many brand operators to satisfy not only MZ generation customers but also a wider range of age groups.

Park Junsu, head of devices at LG Uplus, said, “To convey the perception that Uplus smartphones are special to MZ generation customers, we collaborated with the Super Malcha brand, which has recently gained much love. We will continuously discover unique collaboration editions that can understand and satisfy the needs of various age groups in diverse ways, striving to innovate customers’ phone usage experience.”

This content was produced with the assistance of AI translation services.