Barogo's 'Dosijubang' Collaborates with Real Estate Fractional Investment Platform 'Soyu'
Plan to Develop Commercial District Offering Diverse Dining Experiences
Barogo (CEO Lee Taegwon) announced on the 8th that it has signed a business agreement with LucentBlock, the operator of the real estate fractional investment platform 'Soyu'. This agreement was promoted for a joint project between Barogo's kitchen platform 'Dosi Kitchen' and LucentBlock. The plan is to create added value by combining the dining business capabilities possessed by Dosi Kitchen with the real estate assets of Soyu operated by LucentBlock.
To this end, Barogo decided to actively link the brands entering Dosi Kitchen with the buildings scheduled to be listed on Soyu. Using the know-how accumulated by Dosi Kitchen in operating specialized brands for each branch in various types of buildings such as shared offices and shopping malls, it aims to drive the increase in the value of Soyu's real estate assets. As Dosi Kitchen aims to be a kitchen platform that combines food, space, and community, it has decided to continue business cooperation with Soyu to create differentiated spatial value.
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Additionally, the two companies plan to create commercial districts that can offer diverse dining experiences through discovering and nurturing F&B brands to strengthen the sustainability of their businesses. Ryu Jaemin, director of Barogo, said, "With the offline commercial districts revitalized after the endemic, the importance of dining brands that can secure floating populations is increasing," and added, "We will strive to create differentiated spaces based on each company's expertise."
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