Insurance Agents Earning 170 Million KRW Annually: "Honest Sales, Expertise, Sincerity" View original image

"Honestly explain and emphasize the drawbacks of a product before its advantages."


On the 8th, Jung Young-sook, an insurance planner at Samsung Life Insurance, said in a video released by the Life Insurance Association featuring the know-how of Golden Fellow life insurance planners, "Sometimes customers remember the drawbacks first and then subscribe to products that can compensate for those parts."


The Life Insurance Association selects 'Golden Fellows' among insurance planners. To become a Golden Fellow, one must have been engaged in sales activities at their current company for more than three years, have zero cases of incomplete sales, a 90% contract retention rate at the 13th installment, and an 80% retention rate at the 25th installment. Among these selected excellent certified life insurance planners, 1,000 are chosen annually through a comprehensive evaluation. The average tenure is 21 years, with an average annual income of 170 million KRW.


Golden Fellows emphasized righteous sales, expertise, and sincerity. They stated that righteous sales, which involve designing optimal coverage from the product planning stage so that customers can maintain it until the end and honestly explaining the pros and cons of the product, are important.


They also added that through continuous contract management, trust should be built, and customer-centered sales that genuinely help the lives of customers and their families must be conducted. Han Ki-man, an insurance planner at KB Life Insurance, said, "The young children of deceased customers came for insurance consultations after becoming adults," adding, "I believe the relationship between customers and planners is not a one-time encounter but a special bond that lasts a lifetime."



Jung Hee-soo, chairman of the Life Insurance Association, said, "The wisdom and know-how accumulated through empathy with customers remain the competitiveness of planners even in the rapidly changing digital financial environment," and added, "We will support all life insurance planners to establish themselves as excellent certified planners in the future."


This content was produced with the assistance of AI translation services.

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