Emart Opens Experiential Wine Specialty Store at Starfield Hanam

Wine Club Opens with Over 7,000 Selections, Korea's Largest
Leveraging E-Mart Wine Market Experience, Enhanced Price Competitiveness

Emart announced that it opened an experiential wine specialty store, 'Wine Club,' on the basement first floor of Starfield Hanam on the 4th.

Wine Club sells about 7,000 varieties of wine, whiskey, imported beer, and more, offering the largest selection in Korea. It also introduced experiential content such as Wine Lab, wine aroma experiences, and whiskey & cocktail demonstrations.

Visitors are shopping at the 'Wine Club' in Starfield Hanam, Hanam-si, Gyeonggi-do, which opened on the 4th.
[Photo by Emart].

To commemorate the opening, they planned French GCC wines including Ch?teau Mouton Rothschild 17, Ch?teau Margaux 17, and Ch?teau Haut-Brion 17. Until the 17th, they are selling representative wines from California's Napa Valley, USA, such as Joseph Phelps Innisfree Cabernet Sauvignon, and Textbook Cabernet Sauvignon, Merlot, and Chardonnay at promotional prices. Representative French Burgundy wines, Louis Jadot Chablis and Louis Jadot Burgundy Pinot Noir, are also offered at promotional prices.

They also prepared a special event for Macallan whiskey. This includes 120 bottles of Macallan Sherry Oak 12 Years and 12 bottles of Macallan Harmony Collection Intense Arabica. Macallan A Night on Earth 2022 is limited to 6 bottles, and Macallan Harmony Collection Rich Cacao is presented in a limited quantity of 3 bottles.

Emart said it prepared Wine Club expecting an increase in customer demand for premium wine. Emart stated, "Emart, which surpassed 150 billion KRW in annual sales as a single company in the domestic wine retail market, will be able to showcase definite price competitiveness by leveraging its overwhelming buying power."

Wine Club categorized the shelves by famous wine-producing regions. It is explained that the store has a wide product spectrum that can appeal to both experts and the general public, ranging from rare wines rarely seen in Korea to affordable daily wines. Special attention was given to the wine shelves of France and the USA, the top two wine-importing countries in Korea. The 'GCC Premium Cellar Room' is equipped with an optimized temperature control system for wine storage. It is stocked with French Grand Cru Class?, 100-point critic score collections, Saint-?milion collections, and top producers' wines from Burgundy by region.

To commemorate the opening, they are taking pre-orders for a set of 61 bottles of Bordeaux Grand Cru 2011 vintage, each one bottle, and a 120-bottle Vindis wine cellar set, priced around 44.9 million KRW.

Various experiential contents were also introduced. At the Wine Lab, lectures by wine experts on various themes will be held. Customers can learn while tasting wine.

For the first time in Korea, an 'Aroma Experience Zone' was introduced. It is a space where visitors can directly smell the unique aromas of wine through 36 types of aroma kits and upgrade their ability to express wine. A whiskey bar was also created. Famous domestic bartenders are invited to conduct cocktail-making demonstrations and tasting events, and visitors can discover their own whiskey preferences through kiosks installed on-site.

Additionally, a 'Tasting Zone' is operated where customers can purchase and taste 56 different wines by the glass.

This content was produced with the assistance of AI translation services.