Namyang Dairy Products Adds 'Notch Marking' on Milk Packs for Visually Impaired

Application to Delicious Milk GT Product

Namyang Dairy Products announced on the 4th that it will apply notch markings to its flagship brand 'Mat-it-neun Milk GT' products to expand the right to information for visually impaired individuals.

Notch labeling applied to Namyang Dairy Products' flagship brand 'Delicious Milk GT'
[Photo by Namyang Dairy Products]

Considering the characteristics of milk cartons, which are difficult to emboss with braille due to concerns about damage or content spoilage, the introduced notch marking is designed by cutting a semicircle on one side of the top of the product so that visually impaired people can identify it by touch.

The notch method, which involves engraving a U-shaped mark on white milk products, is a labeling method already implemented overseas. It helps visually impaired consumers avoid confusion with processed milk, alcohol, detergents, and other products sold in similar-shaped cartons.

In particular, young visually impaired consumers who could suffer serious health effects if they ingest caffeine, alcohol, or detergents can easily distinguish the product by touching the top of the package with their fingertips.

A Namyang Dairy Products official stated, "To resolve the information gap for visually impaired consumers, we improved product packaging by introducing notch markings following braille," adding, "We plan to expand the range of products to which this will be applied in the future."

This content was produced with the assistance of AI translation services.