Nongshim Selects Shin Ye-eun as Model for 'Welch's Zero'
Nongshim announced on the 4th that it has selected actress Shin Ye-eun as the advertising model for Welch's Zero and will unveil a new commercial.
This advertisement highlights the unique feature of Welch's Zero, which is zero calories (0kcal) but rich fruit flavor, with the copy "0&Rich." Shin Ye-eun, an actress from the MZ generation (Millennials + Generation Z), is featured enjoying Welch's Zero leisurely at a hotel under the concept of "Young & Rich."
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A Nongshim official stated, "We chose actress Shin Ye-eun, who has recently been active and shows a bright and fresh image, as the model because she fits well with Welch's Zero, known for its rich fruit flavor and refreshing taste. Since she is familiar to the younger generation, we expect her to capture the hearts of the main target audience, the 10s to 30s age group."
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