LG Uplus Releases Travel Variety Show 'Why Not Crew Season 2'

LG Uplus announced on the 4th that it will jointly produce the entertainment show "Why Not Crew" Season 2 with SBS Mobidic, which has 1.35 million YouTube subscribers, and release it starting from the 8th.

"Why Not Crew" is an entertainment content first introduced in May last year as part of LG Uplus's "Why Not" campaign, which boldly challenges stereotypes and pushes boundaries to innovate customer experiences. Season 1 surpassed 50 million cumulative YouTube views and achieved over 75,000 engagements (a quantitative measure of viewers' voluntary actions such as views, clicks, likes, and shares).

As outdoor activities increase, LG Uplus produced Season 2 content introducing hidden hot spots by traveling domestically to various regions such as Gwangju, Jinju, Daejeon, and Jeju Island. To this end, singer KCM, Park Hyun-kyu who was contestant number 37 on "Sing Again 2," IZ*ONE's Kwon Eun-bi, and announcer Jo Jeong-sik will appear.

First, the show highlights hidden tourist attractions nationwide that have not received much attention. In Gwangju, they visit the "Dongmyeong-dong Cafe Street," which is densely packed with unique cafes and restaurants, and the "Biennale Exhibition Hall," a core resource for cultural and artistic tourism. In Jinju, they introduce Korea's first sleep bus camping. In Daejeon, the Why Not Crew will perform at the KAIST festival and support their in-house 20s brand "Uth" food truck. In Jeju Island, they discover new local attractions beyond popular tourist spots and showcase the experience of accommodations renovated from vacant houses. The show will also feature efforts to practice environmental protection.

To commemorate the airing of Season 2, LG Uplus will partner with Hana Tour to launch the "Why Not Crew Catch-up Travel Package" starting in May, operating various events that offer abundant prizes such as monthly travel packages and Jeju Island accommodation vouchers. For customers of their brand Uth, they plan to provide Hana Tour mileage benefits worth 20,000 points on the 20th of this month and the 20th of next month.

This content was produced with the assistance of AI translation services.