CJ OnStyle Expands Summer Bedding Lineup in Preparation for Heatwave

Helenstein, Nordrixlip, and Casa Living Unveiled

CJ OnStyle announced on the 4th that it has expanded its summer bedding lineup ahead of the peak heat season.

From May 1 to 14, CJ OnStyle increased the number of bedding broadcast segments by approximately 120% compared to last year. In particular, there were many cooling bedding items such as pads and comforters made with cooling functional materials.

Helenstein Coolgus Comforter
[Photo by CJ OnStyle]

Helenstein, a hotel-style bedding brand, broke the stereotype that goose down is a winter product by introducing a summer-only comforter. The Cool Goose Comforter, which CJ OnStyle will launch for the first time in the industry on the 14th, retains the functionality of Polish goose down while applying eco-friendly bamboo modal fiber to the outer fabric for added coolness. CJ OnStyle plans to offer up to 50% off the regular price and will give Helenstein down-filled pillows as gifts to customers who make a purchase. Until the 14th, searching for Helenstein on the CJ OnStyle app allows customers to purchase brand products such as pillows, toppers, and spreads at limited quantities with discounts of up to 52%.

In addition, Danish premium sleep brand Nordic Sleep and living brand Casa Living will showcase various products. A CJ OnStyle representative said, "As this summer is expected to be hot again, customer demand for products that help achieve high-density sleep is increasing," adding, "We hope customers will shop for differentiated bedding proposed by CJ OnStyle targeting the summer season."

This content was produced with the assistance of AI translation services.