SK Innovation Launches New Campaign 'Green Picture' Reflecting Commitment to Net Zero

SK Innovation unveils a new brand campaign embodying its commitment to carbon reduction and achieving net zero.

On the 3rd, SK Innovation announced the launch of its 2023 brand campaign, 'Green Picture.' This campaign will be produced as a series, starting with SK Innovation and gradually rolling out to its business subsidiaries.

SK Innovation 2023 Brand Campaign 'Green Picture' Photo

The Green Picture campaign expresses the progress of SK Innovation Group's green business initiatives as a single artwork, utilizing parodies of famous paintings and AI-generated images.

SK Innovation parodied 'Liberty Leading the People (1830, Delacroix)' to emphasize its determination to lead net zero innovation.

Through its 'Carbon to Green' strategy, which signifies a shift from carbon to green, SK Innovation is driving a business structure transformation. Marking its 60th anniversary last year, the company declared an all-time net zero goal, going beyond net zero. The target is to offset all 480 million tons of carbon directly emitted since its founding by 2062, its 100th anniversary.

Im Soo-gil, Head of SK Innovation's Value Creation Center, said, "This year marks the inaugural year for executing all-time net zero and the beginning of a new 60 years. Through the Green Picture campaign, we will convey our net zero vision and commitment to stakeholders in an easy and approachable way."

This content was produced with the assistance of AI translation services.