[Featured Stock] HYBE Remains Strong Despite BTS Hiatus, Surges Over 5% Intraday

HYBE's stock price is surging over 5% during trading hours. This is because the company recorded solid earnings despite BTS's military service causing a halt in team activities.

[Image source=Yonhap News]

At 9:28 AM on the 3rd, HYBE was trading at 299,000 KRW, up 5.10% from the previous trading day. The stock price soared to as high as 303,000 KRW during the session.

HYBE announced that its operating profit for the first quarter of this year was 52.5 billion KRW, a 41.7% increase compared to the same period last year. Revenue reached 410.6 billion KRW, up 44% year-on-year. Despite BTS's military hiatus, both revenue and operating profit set record highs for any first quarter.

Direct participation revenue, which includes albums, performances, and appearance fees, increased by 53.9% to 234.5 billion KRW. In the first quarter, HYBE artists sold 9.11 million albums, more than four times the amount sold in the same period last year. Album sales surged 185.1% to 184.3 billion KRW.

The securities industry expects HYBE's earnings momentum to continue. Ji In-hae, a researcher at Shinhan Investment Corp., said, "In the second quarter of this year, album sales have already been made with 1.07 million copies by BTS's SUGA, 1.48 million by LE SSERAFIM, and 4.55 million by SEVENTEEN," adding, "In the second half, NewJeans' comeback, Weverse's monetization and service enhancement, and the highly anticipated launch of a U.S. girl group are all expected."

This content was produced with the assistance of AI translation services.