Lotte Mart's 'PB Yori-hada' Wins Gold Award at Monde Selection

Positive Reviews for Gukmul Rabokki and Ttuwumba Ramyeon

Lotte Mart announced on the 3rd that its private brand (PB) 'Yorihada' won six awards, including gold, silver, and bronze, at the internationally prestigious 2023 Monde Selection.

Yorihada Gukmul Rabokki received the gold award, while four products?Yorihada Toowoomba Ramen, Bulgogi Jjajang Ramen, Ogeunnae Dakgalbi Bokkeummyeon, and Twigim Udon Ramen?won silver awards. Yorihada Hwangtae Haejangguk received the bronze award. To enhance the competitiveness of its PB brand, Lotte Mart revamped Yorihada after 10 months of preparation starting in October last year, led by professional chefs from the Food Innovation Center (FIC) and product planners (MDs) from the MZ generation (Millennials + Generation Z).

Cooking Soup Rabokki.
[Photo by Lotte Mart]

Monde Selection is an international quality evaluation organization founded in 1961 in Brussels, Belgium. It verifies product quality and awards prizes across various categories such as food, alcoholic beverages, drinks, diet and health products, and cosmetics. The quality evaluation is conducted rigorously over four months by a panel of over 80 experts, including professional chefs, sommeliers, nutrition consultants, and scientists. This year, more than 3,000 products from about 90 countries participated in the evaluation.

A Lotte Mart official said, “Winning the Monde Selection awards proves that Yorihada products meet not only domestic but also global standards in taste and quality, establishing it as a leading Korean home meal replacement (HMR) brand.” He added, “We will continue to develop products that allow customers to enjoy chef’s recipes at home.”

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