Aegis Asset Management Launches Content Platform 'Unfold'
IGIS Asset Management has introduced a variety of content to the public centered on space and finance.
According to the financial investment industry on the 2nd, IGIS Asset Management recently launched its official blog channel called ‘Unfold’.
IGIS Asset Management opened an owned media channel to communicate with easy and fun content, aiming to become a brand closer to the public. The channel name ‘Unfold’ means opening a folder containing insights about space and finance.
The content of Unfold is broadly divided into three categories: ‘IGIS’, ‘Space’, and ‘Finance’. ‘IGIS’ is a category where you can find various stories about IGIS Asset Management, such as its organizational culture, working methods, and business perspectives.
‘Space’ and ‘Finance’ are the core keywords of IGIS Asset Management’s business. IGIS Asset Management provides the space of the real assets it manages to users, while simultaneously turning the profits generated from this into financial products.
In this way, the two pillars of the business, space and finance, are divided into category themes and will be filled with content containing various trends and insights.
Unusually for an asset management company, IGIS Asset Management defines not only investors but also various users of real assets as customers. This is based on the judgment that providing differentiated space experiences to space users enables more valuable and successful investments.
In addition to launching ‘Unfold’, IGIS Asset Management has also promoted its business philosophy through a brand video titled ‘Awakening the Potential of Space’.
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An IGIS Asset Management official said, “Unfold will encompass a wide range of information about IGIS Asset Management as well as in-depth content fitting the themes of space and finance. We will do our best to grow it into a leading channel in the space business together with various internal and external contributors.”
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