SSG.com Promotes 'The Joy of Trusted Shopping' with Short-Form Content

Campaign for New Brand Slogan from 1st to 31st

SSG.com announced on the 1st that it will unveil a new brand campaign through 'short-form' content.

From the 1st to the 31st, SSG.com said it will run a campaign promoting its new brand slogan, 'The Joy of Trustworthy Shopping,' on its official YouTube and social media (SNS) accounts, website, and mobile application (app).

SSG.com, new brand campaign video capture
[Photo by SSG.com].

The core of this campaign is 15-second short-form content. It compresses key information and entertaining elements to intuitively convey trust and a premium image.

A total of four videos will be released. They are styled to show premium images emphasized by the company, transitioning from a microscopic view of fresh food or luxury products to a zoomed-out screen.

The first video, focused on SSG Delivery, features a close-up of orange pulp and the sound of a doorbell at the ending, together illustrating the core value of SSG Delivery: 'Freshness that arrives on time.' The premium food hall, SSG Guarantee, and luxury beauty videos introduce, respectively, the gourmet experiences available at the online premium food hall, the luxury warranty service SSG Guarantee, and the luxury beauty products handled by the beauty specialty store Monday Moon, all presented in the same style.

To celebrate the campaign launch, a prize event will be held until May 21. Customers who watch all four videos and leave a comment review on YouTube are eligible. Winners will be selected by lottery and awarded prizes such as the Dyson Airwrap Multi-Styler, Bialetti Moka Pot, Aesop Hand Cream, Stanley Thermos, and Shinsegae Gift Certificates.

This content was produced with the assistance of AI translation services.