The First Participant in Korea's 'Lunch with Buffett' Is Hyundai Motor Chairman Chung Eui-sun

FKI Promotes 'Godsaeng One Meal' to Communicate with MZ Generation

The Federation of Korean Industries (FKI) announced that on the 25th of next month, it will launch its first public communication project called 'Godsaeng One Meal.' The first participants will be Chung Eui-sun, Chairman of Hyundai Motor Group, Park Jae-wook, CEO of Socar, and Noh Hong-chul, CEO of Noh Hong-chul Genius Co., Ltd.

In February, the FKI unveiled its mid- to long-term development plan (New Way Initiative) and announced that its first project for public communication would be a Korean version of lunch with Buffett. Aiming to increase communication with the MZ generation (Millennials + Generation Z), 30 MZ generation participants will be invited on the day of the event.

Chairman Chung, CEO Park, and CEO Noh decided to participate in this event, seeing it as an opportunity to enhance communication with the MZ generation and to spread positive social influence through talent donation. They plan to discuss the theme of 'Godsaeng (God生) for Dreams and Tenacity (不屈)' with the attendees.

From the left, Chung Eui-sun, Chairman of Hyundai Motor Group, Park Jae-wook, CEO of Socar, and Noh Hong-chul, CEO of Noh Hong-chul Genius Co. /
[Photo by Federation of Korean Industries]

The selection criteria for MZ generation participants, unlike lunch with Buffett, is not based on money (auction). The FKI will review talent donation plans that can have a positive social impact, evaluating creativity, feasibility, and influence. MZ generation applicants who wish to participate must submit an application form containing a talent donation plan they can realistically carry out within three months on the FKI website by the 14th of next month.

Lee Sang-yoon, Head of CSR at FKI, said, "Although the MZ generation may see these business leaders as their role models, it will be a meaningful time to meet and talk about each other's dreams, as such encounters are usually difficult." He added, "Since communicative leadership is a key issue in today's era, the FKI will continue to actively expand communication channels to become a hub for communication with the MZ generation."

This content was produced with the assistance of AI translation services.