Expansion of Sales Platform 'Orange Tree'... Hanwha Life Signs MOU with 5 GAs
"Will Establish Itself as the Industry Standard"
Hanwha Life is partnering with major General Agencies (GAs) to expand the sales support platform Orange Tree.
On the 28th, Hanwha Life Financial Services, a GA subsidiary of Hanwha Life, announced that it signed a strategic Memorandum of Understanding (MOU) the day before with five major GAs?Global Financial Sales, Honors Financial Services, W Asset, People Life, and Hanwha Life Lab?for the joint use of Orange Tree.
Orange Tree is an integrated sales support digital sales platform first introduced by Hanwha Life Financial Services in October last year, the first of its kind in the GA industry. Its key feature is that GA-affiliated agents can access and utilize the sales support systems of each partner insurance company with a single login, instead of logging into each system separately. When agents enter customer information on Orange Tree, it is automatically reflected in the partner insurance companies’ systems. Equipped with Hanwha Life-level system security, it also allows full acquisition of customer and contract information that had previously been provided only in a limited manner by partner insurers.
Under this agreement, 45,934 agents affiliated with the six GAs will be able to use the Orange Tree platform developed by Hanwha Life Financial Services. Hanwha Life plans to use this as a starting point to encourage adoption across the entire GA industry, aiming to establish Orange Tree as the ‘standard model’ for GA industry sales platforms. Additionally, it plans to accelerate the expansion of partner insurers, currently consisting of six companies: Hanwha Life, Hanwha General Insurance, Samsung Fire & Marine Insurance, Hyundai Marine & Fire Insurance, DB Insurance, and KB Insurance.
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Lee Kyung-geun, CEO of Hanwha Life Financial Services, said, “Since leading companies in the GA industry are participating, the synergy through mutual cooperation and exchange will be maximized. We will support the operation and use of Orange Tree to ensure it becomes the standard sales platform in the GA industry without any inconvenience.”
Lee Kyung-geun, CEO of Hanwha Life Financial Services (far right), signed a strategic memorandum of understanding (MOU) for the joint use of Orange Tree with Global Financial Sales, Honors Financial Services, W Asset, People Life, and Hanwha Life Lab at the 63 Building in Yeouido, Yeongdeungpo-gu, Seoul on the 27th, and is taking a commemorative photo with the CEOs of each company. (Photo by Hanwha Life)
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