Incheon Airport Launches 3rd SNS Supporters Group... "Starting Airport Promotion"

Incheon International Airport Corporation announced on the 27th that it has launched the '3rd Incheon Airport SNS Supporters,' consisting of 20 domestic and international university students, and held an inauguration ceremony.

Started in 2021 and now in its third year, the 'Incheon Airport SNS Supporters' will serve as ambassadors for Incheon Airport for about five months until September. The supporters will play a role in promoting the revitalized atmosphere of the airport and various news through SNS platforms such as Instagram, blogs, and YouTube.

A total of 498 applicants competed for the supporter positions, resulting in a competition rate of 25 to 1. Notably, this year marks the first time foreign supporters were selected, with 38 international students from 20 countries applying. Among those selected, Mr. Gagas from Indonesia has been receiving great responses on SNS by creating content about his study life in Seoul. The international student supporters are expected to actively promote Incheon Airport overseas based on their interest and affection for Korea, which will also help attract inbound travelers to Korea.

The supporters will hold regular monthly meetings to create content themselves. The produced content will be distributed through the participants' personal SNS accounts, and outstanding content will also be utilized on Incheon Airport's official SNS channels. So far, 312 pieces of content have been created through the activities of the SNS supporters, achieving a total of 100,000 likes, comments, and views.

Lee Hee-jung, Vice President of Incheon International Airport Corporation, said, “We hope that through the Incheon Airport SNS Supporters, the younger generation who will lead the future aviation industry will become closer to the airport.”

This content was produced with the assistance of AI translation services.