[Global Hit Item] Fashion with Healing... T-Bag Targets Overseas Markets

Overseas Sales of $500,000 Annually
Plan to Revamp Own Mall in Second Half
Aiming to Be a Lifestyle Brand

"Recently, by participating in various fashion shows and trade fairs and actively hosting pop-up stores, TIBAG is making its name known in diverse countries such as the United States, Singapore, Japan, and Dubai."

Jo Eun-ae, CEO of TIBAG, said in an interview with Asia Economy on the 1st, "Since achieving $200,000 in sales in the first year of overseas expansion, our annual overseas sales have grown to reach $500,000." In particular, the brand gained attention when it was in charge of staff uniforms at the 2015 Paris Who's Next trade fair, and this year, at the ‘2023 Fall/Winter (F/W) Trano? Show’ held at the Palais Brongniart in Paris, it received favorable reviews for a collection based on photos taken by Jo herself themed around Seoul’s Euljiro district.

Joeun Ae, CEO of Teabag.
[Photo by Cafe24]

CEO Jo is a veteran who has walked the fashion path for 21 years. She majored in clothing studies at university and worked as a designer for eight years at a major fashion company before launching her own brand in 2011. From 2015, she expanded into overseas markets, and in 2016, she built her own direct-to-consumer (D2C) online store through the global e-commerce platform Cafe24, fully entering the online market. Jo emphasized, "Recently, online channels have become extremely important," adding, "We plan to revamp our D2C shopping mall to better express our brand identity and unveil it around the second half of the year."

TIBAG uses a sublimation printing technique that sublimates liquid ink into gas to apply colors, expressing soft and vibrant hues. Jo explained, "Unlike the usual method of coloring the fabric before cutting, this technique allows graphics to be properly implemented even on finished products, enabling us to present more differentiated fashion."

The flagship product is the one-piece dress. In particular, the Mika dress worn by actress Soyoujin on a variety show gained popularity. Jo introduced, "The Mika dress is made of fabric resembling a wedding dress with vivid colors applied. Originally, it was a product ordered in Paris and not intended for sale domestically, but due to many inquiries and orders online, sales reached tens of millions of won as soon as we started taking pre-orders."

TIBAG aims to be a lifestyle brand. CEO Jo stated, "Besides fashion items that embody the images of relaxation and healing associated with tea, we want to expand the brand in various directions, including various accessories and wedding products."

This content was produced with the assistance of AI translation services.