"A New Standard for Kids Shopping"... Lotte ON Opens 'On and the Kids'

Sale of Approximately 300 Brand Products

Lotte ON announced on the 23rd that it will open a kids specialty section called ‘On and the Kids’.

On and the Kids offers about 300 brand products divided into fashion, life, and toys. To enhance shopping convenience for customers busy with childcare, the search filters have been detailed. Baby fashion for under 36 months and kids fashion for ages 3 and above are operated separately, and within each store, products can be easily explored according to months and age.

Lotte ON is opening 'On and the Kids,' a kids specialty store.
[Photo by Lotte ON]

The life category showcases essential childcare items ranging from maternity products to strollers, car seats, and bedding. It is mainly composed of premium brand products such as Stokke, Bugaboo, and Egg, which are available at Lotte Department Store. The toy section is linked with products from Toys "R" Us operated by Lotte Mart.

Stores featuring rankings by product attributes and popular item stores are also operated. The ranking store shows the best-selling products by category. On the 1st of next month, the popular item store will officially open, offering carefully selected products that many customers use or highly rate.

To celebrate the opening of On and the Kids, Lotte ON will offer up to 40% discounts on popular kids products such as Bebedpino, Nepa Kids, and Lego until the 30th, along with an additional 10% instant discount when paying with a card. A 24-month interest-free benefit will also be provided for payments over 1 million KRW with a Lotte Card.

A Lotte ON official said, “Ahead of Family Month in May, we are launching the kids vertical ‘On and the Kids’,” adding, “To improve the convenience of kids shopping, we implemented stores tailored to categories customers want, from fashion to childcare products and toys, and we propose products centered on premium brands that customers can trust and purchase with confidence.”

This content was produced with the assistance of AI translation services.