'MZ Generation Also Fell for Massage Chairs' Cozyma Big Data Analysis

Korea Consumer Agency Big Data and Social Data Analysis
'Marriage' and 'Small Massager' as Related Key Keywords
Notable Influx of Young Generation

The key keywords related to healthcare company Cozyma were found to be ‘marriage’ and ‘compact massager.’ On the 21st, Cozyma stated, “To forecast the future direction of the massage chair market through various insights, we recently received customized consumer big data and social data related to massage chair companies from the Korea Consumer Agency.”

As a result of the analysis, ‘marriage’ was found to have a high correlation with Cozyma. It shifted from ‘healing’ to ‘marriage’ starting in 2021. With the lifting of social distancing and the impact of the endemic, the increase in marriages has led to massage chairs emerging as essential household appliances for newlyweds. This also indicates that the consumption of massage chairs, previously centered on middle-aged and older adults, has expanded to younger generations. Cozyma has diversified its designs by independently developing the ‘New Era’ massage chair pattern and continuously introducing casual products that are easy to use, such as the sofa-type recliner massage chair ‘Cozy Chair.’

Additionally, the hashtag ‘compact massager’ was frequently mentioned in relation to Cozyma. This also appears to be mainly due to the influx of younger consumers. The price is affordable, and the size is small, making the ‘entry barrier’ relatively low. In particular, there were many mentions related to foot massagers. Cozyma’s foot massager ‘Cozy Stool’ is gaining popularity among single-person households by emphasizing excellent versatility as it can also be used as a stool chair. Including this, Cozyma has a lineup of more than 40 types of compact healthcare products. Customers can enjoy not only massage but also excellent functions such as heating and acupressure at reasonable prices.

Kim Kyungho, Head of Marketing at Cozyma, said, “Through this customized consumer big data analysis, we were able to confirm Cozyma’s differentiated competitiveness and examine the future prospects of the massage chair market,” adding, “Based on this analysis, we plan to actively pursue strategies to attract new customer segments, including younger generations.”

This content was produced with the assistance of AI translation services.