Kia Launches Sustainable Campaign 'Change the Colors'

Kia announced on the 21st that it will conduct a sustainability campaign called 'Change the Colors' in celebration of Earth Day.

'Change the Colors' is a campaign aimed at conveying Kia's commitment to sustainability. This campaign includes various programs targeting customers who own old diesel vehicles classified as emission grade 4 or 5, to improve air quality.

Specifically, Kia is running a 4-night, 5-day electric vehicle test drive program called 'Zero Emission Driving' at driving centers nationwide, featuring models such as the Niro EV, EV6, and EV6 GT. Kia recruited participants for the Zero Emission Driving program until the 17th. Priority was given to drivers of old diesel vehicles, selecting a total of 150 people. Starting today, Kia will conduct three rounds of electric vehicle test drives with 50 participants each and will also provide eco-friendly tote bags as gifts.

Additionally, Kia is expanding the 'K-Mobility Care' program, which supports maintenance for old vehicles owned by welfare centers and low-income families, to provide additional emission reduction maintenance for old diesel vehicles until September. K-Mobility Care began in 2015 and has repaired a total of 686 old vehicles up to last year, establishing itself as a representative social contribution activity that coexists with local communities.

Since March, Kia has been running the 'Buy Old Car, Hi Green Car' program, which offers coffee vouchers to owners of old diesel vehicles who certify their emission grades. This program also provides a support amount of 100,000 KRW, equivalent to the deposit, when purchasing a new Kia eco-friendly vehicle after scrapping an old diesel vehicle.

Kia released a campaign video on its official YouTube channel 'KyaTV' that reflects the perspective of children looking at emissions, expressing the will to protect the blue sky. A Kia representative said, "Through campaigns utilizing customer touchpoints, we aim to convey Kia's commitment to sustainability," adding, "We expect a twofold effect of reducing emissions and providing customer benefits through various programs."

This content was produced with the assistance of AI translation services.