Samsung Electronics Participates in '2023 World IT Show'... Showcases Innovative Features of Galaxy S23
Samsung Electronics announced on the 19th that it will participate in the '2023 World IT Show (WIS 2023)' held at COEX in Samseong-dong, Seoul, until the 21st.
Samsung Electronics has set up a large-scale exhibition booth on-site to convey the everyday innovations and value brought by the 'Galaxy S23' series. In particular, the booth gathers differentiated content of the Galaxy S23 series such as camera, gaming, connectivity, and sustainability, allowing many consumers to have diverse experiences.
At the entrance of the exhibition booth, works by famous domestic artists are displayed for visitors to appreciate. Additionally, a space recreating a dazzling night street with exotic neon sign lighting has been prepared, enabling visitors to take clear photos using the Galaxy S23 series' Nightography feature.
A special photo booth is also prepared. Visitors can take pictures with three different moods?dawn, daytime, and sunset?as backgrounds, and edit photos from various angles into a collage format to check immediately on-site.
The exhibition booth also features various everyday life spaces such as 'car camping,' 'university classroom,' and 'one-room apartment.' Samsung Electronics connects various products including the 'Galaxy S23 series,' 'Galaxy Book3 Ultra,' 'Galaxy Tab S8,' 'Galaxy Watch5,' and 'Galaxy Buds2 Pro,' allowing visitors to experience a more convenient lifestyle through inter-device connectivity.
To realize the vision of pursuing a sustainable daily life and minimize environmental impact, Samsung Electronics used recycled wood plywood and other materials in the composition of the 'World IT Show' exhibition space.
They also introduced the recycled materials applied to the Galaxy S23 series and Galaxy’s sustainable product philosophy, allowing visitors to make initial keychains using recycled plastic as souvenirs.
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Kim Sung-wook, Vice President and Head of Marketing Team at Samsung Electronics Korea, said, "We have filled the exhibition booth with diverse programs so that visitors can experience the innovative features of the Galaxy S23 series more interestingly," adding, "We hope everyone enjoys the best mobile experience to the fullest in this special space that offers new enjoyment from exhibition to product experience."
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