HL Group Wins iF Design Award for New CI

HL Group announced on the 19th that it won the main prize in the Company Branding category at the 'iF Design Award 2023' hosted by the German International Forum Design company.

iF International Forum Design is an independent design organization that holds a globally prestigious international design competition annually in Hanover. The 'iF Design Award,' which began in 1954, is considered one of the world's top three design awards alongside Germany's 'Red Dot Award' and the United States' 'IDEA.' This year, over 11,000 entries from 56 countries were submitted.

HL Group (formerly Halla Group) changed its name and CI last September to commemorate its 60th anniversary. This was meant to reflect on its history and prepare for the future. The newly launched brand is Higher Life, which means pursuing a higher life.

Along with the CI, the group symbol 'Stride' mark was also unveiled. The 'Stride,' symbolizing "walking boldly and leaping daringly," embodies the group's identity, Halla's heritage, as well as the group's present and future.

The head of HL Group's brand strategy team said, "HL's new CI symbolizes 'boldness' and 'leap,'" adding, "We will actively communicate with the market to pursue the challenges and growth the group aims for."

This content was produced with the assistance of AI translation services.